Websites and digital marketing are some of the most important parts of a successful business. Companies want to visually “look good” to current and new customers alike. They need well-designed and highly functional websites to showcase what their company does and how well they do it. There are many factors that go into deciding whether a company should go with a freelance web designer or a digital marketing agency, but in the end I have chosen the digital agency.
Over the past five years, I have had the opportunity to work all over the country as a freelance web designer. I have worked as an independent contractor for marketing firms in Vail, Colorado and Honolulu, Hawaii. Contracting with these companies I have worked with clients from many different parts of the country. Although I have enjoyed the work and the lifestyle, I recently found myself moving back to my home in New Hampshire to work for wedü. I was ready to work for a successful, cutting-edge digital marketing firm and wedü was the perfect choice.
Now, the life of a freelance web designer does have its perks. You are your own boss. You make your own schedule and enjoy the success and profits of the business. You can work from anywhere in the world as long as there is good Internet access. Sounds appealing doesn’t it?
Well, the other side of the coin is, unless you hire out, you do all the work. There are no paid vacations, sick days, health insurance or other benefits. There isn’t a team of employees encompassing the many facets of digital marketing to assist you on all pieces of the project. You’re the president, the account manager and the tech department, all wrapped up into one person. You are always on-call to make changes, fix issues and continue marketing and maintenance through all the current projects. This can become very stressful for the web designer as well as the client who is using your services.
This is where a marketing firm like wedü comes in. Working with this agency I am able to see how successful businesses run their daily operations to produce high quality marketing tools for their clients. No longer am I the one man show, but now I work with a tech department made up of multiple people who all work together toward completing project goals. They take the stress out of the equation.
This is especially beneficial for the clients, not having to count on one person, the freelancer, to accomplish everything on their project. Using the assets at wedü, the client has the advantage of multiple teams of marketing tools ranging from social media marketing, to creative design, to web design and SEO. Account managers manage the client’s project from start to finish and spread the tasks of the project out between the departments to accomplish the quality the client is looking for.
I was drawn to work for wedü because of the extensive client base, the style of work they do and the processes in how they complete each project. When deciding to work for wedü, I approached it as if I had a web project that I needed completed. What type of company would I want to work with? What type of design and marketing would best suit what I was looking for? wedü continues to meet these requirements. I want to work for a company that I would want to work with.
When it comes to a company deciding whether to hire a digital agency or go with a freelance designer, there are pros and cons that the company will have to weigh out. On the other hand, if you have the choice between a freelance designer and the digital agency being wedü, I feel that the choice is easily made. You want a company like wedü to give you the best marketing for your company, which will make your company the most successful.
Image Credit: izzatFulkrum